Robo-Advisor Performance: Do They Beat Human Advisors in 2025?
3 Dec

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Insight from the article: Robo-advisors typically charge 0.25% to 0.50% annually, while human advisors charge about 1%. Small differences in fees can make a huge difference over time.

How This Affects Your Investments

Over time, the fees you save could be used to buy additional investments. For example, saving $500 in fees in one year could be invested to grow with your portfolio.

When the market crashed in March 2020, something surprising happened. While most human investors froze, panicked, or did nothing, robo-advisors quietly sold off risky assets and moved money into safer ground. The result? People using robo-advisors lost 12.67% less than those managing their own portfolios. That’s not luck. It’s math. And it’s changing how we think about investing.

How Robo-Advisors Actually Work

Robo-advisors aren’t magic. They’re software that follows strict rules built on decades of financial research. Think of them as automated portfolio managers that never sleep, never get emotional, and never forget to rebalance.

They start by asking you a few simple questions: How much risk can you handle? When do you need the money? What’s your goal? Based on that, they build a portfolio using low-cost ETFs-usually a mix of stocks and bonds-and then they watch it like a hawk. Every day, they check if your portfolio has drifted off target. If it has, they sell some assets and buy others to get back in line. That’s called rebalancing.

They also do something most humans avoid: tax-loss harvesting. When an investment drops in value, the robo-advisor sells it to lock in a loss. That loss can offset taxes on gains elsewhere in your portfolio. The IRS lets you do this, but most people don’t. Robo-advisors do it automatically, every single day.

Fees are low-usually between 0.25% and 0.50% per year. On a $50,000 account, that’s $125 to $250 a year. Compare that to a human advisor who might charge 1%-$500 a year on the same amount. And many robo-advisors, like Betterment and Wealthfront, have no minimum investment. You can start with $1.

Where Robo-Advisors Win

The data shows robo-advisors don’t just save you money-they help you make better decisions during stress.

During the 2020 crash, robo-advisor users saw a 1-month loss of -0.86%, while non-users lost -1.22%. Over three months, the gap widened: -2.55% vs. -3.60%. Why? Because algorithms don’t panic. They don’t think, “I should’ve sold last week.” They just follow their rules. When volatility spikes, they reduce exposure to stocks and increase cash or bonds. Human investors? They often stick with their original plan out of habit, fear, or hope.

They’re also great for people who don’t have time or interest in managing investments. If you’re a 28-year-old teacher who just opened a Roth IRA and wants to forget about it until retirement, a robo-advisor is perfect. It handles everything: contributions, rebalancing, tax efficiency, even automatic adjustments as you get older.

And the numbers back it up. As of mid-2024, over $1.5 trillion is managed by robo-advisors globally. Betterment, Wealthfront, Schwab, Vanguard, and Fidelity are the big players. Millennials-people aged 25 to 40-are the biggest users. Nearly half of them rely on robo-advisors exclusively or in combination with human help.

Where Human Advisors Still Rule

But here’s the thing: robo-advisors aren’t financial planners. They’re investment managers.

If you’re trying to figure out whether to buy a house before having a baby, how to fund your kid’s college without tanking your retirement, or how to pass your business to your kids without paying half of it in taxes-robo-advisors can’t help. They don’t know your family dynamics, your emotional triggers, or your hidden debts.

Human advisors do. They ask, “What’s keeping you up at night?” They notice when you’re avoiding talking about your aging parents’ finances. They help you structure a will, set up a trust, or negotiate a divorce settlement that affects your assets. They can adjust your plan when your income drops suddenly or when you inherit a rental property.

Vanguard’s research found that 67% of robo-advisor users end up needing human advice within 18 months for something complex. That’s not a flaw in the system-it’s a sign that investing is only one piece of your financial life.

And let’s talk about trust. People with complex needs-like retirees managing multiple pensions, small business owners, or those with high net worth-still prefer human advisors. They want someone who remembers their name, understands their history, and can say, “I’ve seen this before. Here’s what most people do wrong.”

Split scene: calm woman with robo-advisor tablet vs. stressed man facing crashing stocks, in ornate Art Nouveau design.

The Hybrid Model Is Winning

The future isn’t robo vs. human. It’s robo + human.

Major firms are already shifting. Vanguard now offers “Advisor Access”-a feature that lets robo-clients book a 30-minute video call with a human advisor for just $20 per session. Schwab and Fidelity have similar options. You get the automation of low fees and daily rebalancing, plus the ability to call someone when your life changes.

This hybrid approach is growing fast. By 2027, 47% of all advisory relationships will be hybrid. Only 28% will be pure robo. The rest will be human-only.

Why? Because people want efficiency for the routine stuff-rebalancing, tax-loss harvesting, automatic contributions-and personalization for the big, messy life events.

A 35-year-old software engineer might use a robo-advisor for her 401(k) but hire a human advisor to plan for her aging parents’ care. A 55-year-old small business owner might use a robo-advisor for his brokerage account but rely on a human for estate taxes and succession planning.

Who Should Use a Robo-Advisor?

You’re a good fit if:

  • You’re comfortable with a simple, rules-based approach to investing
  • Your goals are straightforward: save for retirement, buy a house in 10 years, fund a college account
  • You don’t have complex assets like real estate, businesses, or inheritances
  • You want to pay less than 0.5% in fees
  • You’re tech-savvy and prefer apps over phone calls
Hybrid advisor with mechanical and human parts guides clients, surrounded by financial symbols in flowing Art Nouveau style.

Who Should Stick With a Human Advisor?

You need a human if:

  • You’re navigating divorce, inheritance, or business sale
  • You have multiple accounts across banks, 401(k)s, IRAs, and taxable accounts
  • You’re retired and need income planning, Medicare strategy, or long-term care advice
  • You’re emotionally reactive to market swings and need someone to talk you off the ledge
  • You want someone who knows your whole story-not just your risk tolerance score

What You Need to Know Before Choosing

Even the best robo-advisor won’t fix bad habits. If you keep adding money during bull markets and pulling out during crashes, you’ll lose money-no matter who’s managing it.

A 2024 study from the Financial Planning Association found that users who understood basic investing principles-like diversification, fees, and compound growth-achieved 18% better results than those who just clicked “start investing.”

So don’t treat a robo-advisor like a black box. Learn the basics. Understand what’s in your portfolio. Know why it’s being rebalanced. That way, you’re not just trusting an algorithm-you’re partnering with it.

Final Thought: It’s Not About Beating Each Other

Robo-advisors don’t “beat” human advisors. They do different things better.

Robo-advisors win on consistency, cost, and automation. They’re the ultimate tool for executing a simple plan with precision.

Human advisors win on context, empathy, and complexity. They’re the only ones who can help you navigate life’s unpredictable turns.

The smartest investors aren’t choosing one or the other. They’re using both. Automation for the boring stuff. Human insight for the big stuff.

That’s not a compromise. It’s the future.

Are robo-advisors safe?

Yes, if you use a regulated platform. Most top robo-advisors like Betterment, Wealthfront, and Vanguard are registered with the SEC and use third-party custodians like Schwab or Fidelity to hold your assets. Your money isn’t held by the robo-advisor itself-it’s protected by SIPC insurance up to $500,000, including $250,000 for cash. They also use bank-level encryption and two-factor authentication. But always check the firm’s registration at sec.gov/edgar.

Can robo-advisors handle crypto or real estate?

Most can’t. The major platforms focus on stocks and bonds through ETFs. A few, like Wealthfront, offer limited crypto exposure via ETFs, but direct ownership of Bitcoin or rental properties isn’t supported. If you own real estate or crypto, you’ll need to manage those separately and only use the robo-advisor for your traditional investment accounts.

Do robo-advisors work for retirees?

They can, but with limits. Robo-advisors are good at managing portfolios for retirees who want low-cost, automated rebalancing and tax-loss harvesting. But if you need help with Social Security claiming strategies, Medicare enrollment, required minimum distributions (RMDs), or long-term care planning, you’ll need a human advisor. Some hybrid services now offer RMD planning as an add-on feature.

What’s the minimum amount to start with a robo-advisor?

Zero. Platforms like Betterment and Wealthfront let you start with $0. Others, like Fidelity Go, require $5,000. But even if you have $100, you can begin. The key is consistency-regular contributions matter more than the starting amount.

Do robo-advisors outperform the S&P 500?

Not usually-and they’re not designed to. Robo-advisors aim for risk-adjusted returns, not market-beating gains. Their portfolios are diversified across stocks and bonds, so they won’t match the S&P 500 in a bull market. But in downturns, they often lose less. That’s the point: smoother ride, not higher peak.

Are robo-advisors better for taxes?

Yes, for taxable accounts. Their tax-loss harvesting feature can reduce your annual tax bill by $500-$2,000 depending on your portfolio size and losses. Human advisors rarely do this consistently. But if your investments are in tax-advantaged accounts like IRAs or 401(k)s, tax-loss harvesting doesn’t matter. In that case, the benefit is mostly in lower fees and automatic rebalancing.

Crystal Jedynak

I'm a fintech content strategist and newsletter writer who focuses on practical online investing for everyday investors. I turn complex platforms and market tools into clear, actionable guidance, and I share transparent case studies from my own portfolio experiments.

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5 Comments

John Weninger

  • December 9, 2025 AT 00:41

I’ve been using Betterment for three years now, and honestly? It’s the reason I finally started investing. I’m not some finance nerd-I’m a high school art teacher. But this thing just works. It rebalances, it harvests taxes, it even nudges me to contribute more when I’m feeling lazy. No panic selling during market dips. No second-guessing. Just quiet, steady growth. I wish I’d started sooner.

And yeah, I know some folks say ‘it’s not personal,’ but honestly? That’s the point. It doesn’t care if I had a bad day. It just does its job. And that’s more than I can say for my old broker.

Also, the fact that I can start with $1? Game changer for people like me who don’t have a trust fund.

PS: I just turned on the auto-increase feature. My future self thanks me.

Omar Lopez

  • December 10, 2025 AT 10:13

Let’s be precise: robo-advisors don’t ‘beat’ human advisors-they outperform them in narrow, statistically defined contexts where behavioral bias is the primary variable. The 12.67% reduction in losses during March 2020 is a valid finding, but it’s not a universal advantage. It’s a control-group artifact.

Moreover, the term ‘tax-loss harvesting’ is often misused in popular discourse. True tax optimization requires strategic timing, wash-sale compliance, and portfolio-level coordination-functions that require contextual judgment. Most robo-advisors implement rudimentary versions that can, ironically, generate unnecessary capital gains if not monitored.

And let’s not forget: SIPC insurance doesn’t protect against algorithmic error, platform failure, or regulatory arbitrage. Human advisors, while fallible, offer recourse. Algorithms? You’re stuck with a chatbot.

Also, ‘low fees’ are misleading. If your portfolio underperforms by 1.5% annually due to suboptimal asset allocation, $250 in fees becomes irrelevant.

Jonathan Turner

  • December 11, 2025 AT 08:34

Oh wow, another ‘robo-advisors are the future’ thinkpiece. Let me guess-you also think AI will fix your dating life and your kids will learn to code before they learn to tie their shoes.

Here’s the truth: if you’re dumb enough to let a bot manage your life savings, you probably also think ‘ETF’ is a brand of sneakers. You don’t want automation-you want to outsource responsibility. And guess what? When the next crash hits and your portfolio gets halved because the algorithm didn’t account for geopolitical chaos, you’ll be the one screaming into your phone at 3 a.m.

Meanwhile, real people-like my uncle who ran a hardware store for 40 years-still use human advisors because they know money isn’t a spreadsheet. It’s legacy. It’s family. It’s knowing when to sell a stock because your daughter’s college tuition is due next week-not because some model says to.

And no, ‘hybrid’ doesn’t make you smart. It just means you’re too scared to commit to either side.

Also, Vanguard? Please. They’re just a bank with a fancy app. You think they care about you? They care about your AUM.

Geoffrey Trent

  • December 13, 2025 AT 08:23

Bro, I tried Wealthfront for six months. Then I got a real advisor after my dad passed. Turned out he had a bunch of stuff in trusts I didn’t even know about. The robo-advisor had no clue. Zero. Nada.

It was just sitting there like, ‘Your portfolio is 60/40, cool!’ Meanwhile, I had to pay $80k in estate taxes because no one told me about the LLC in Arizona.

Robo-advisors are great if you just want to buy SPY and forget it. But if your life has, like, actual complications? Yeah, good luck with that.

Also, tax-loss harvesting? I got a $1,200 refund last year. My advisor did it. The app? It didn’t even flag the loss because it was in a Roth. Oops.

So yeah. Automation’s cool. But don’t sleep on the human who remembers your name.

Also, I’m still mad I paid $20 for a 30-min call with Vanguard. That’s a coffee and a bagel. I could’ve just called my cousin who’s a CPA.

Laura W

  • December 14, 2025 AT 14:04

I’m 29, work in tech, and I use a robo-advisor because I don’t have time to micromanage my 401(k). But I also have a human advisor for my side hustle income and crypto holdings. Hybrid = win. The bot handles the boring stuff. The human helps me not mess up my taxes on my freelance gigs. Best of both worlds.

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